what is social media marketing

Tips for Effective Social Media Marketing

What Is Social Media Marketing (SMM)

We at MetroCreate get the question what is social media marketing often, about twice per week, so I wanted to take a moment to outline what it is and the importance of it. Using social media as an essential tool for online marketing has become commonplace for almost every business in existence today. With popular networking platforms like Facebook, Twitter, Instagram and Snapchat, it is easier than ever to create brand awareness and connect with your target audiences on a personal level.

Social media marketing for brands is much more than choosing the right filter for your square-cropped photos, though. It is a powerful way to build a following that takes careful planning and execution.

You can publish posts every single day or multiple times per day, but by posting the right content, the right way, you’ll be making the most of an exceptionally powerful way of reaching your audience and minimizing any waste of resources and time.

Below are some things to keep in mind when planning your social media marketing strategy.

Quality over quantity

Never (ever, ever) publish poor quality content just for the sake of posting something. Every post must garner interest or benefit your followers in some way. Although it is important to maintain activity on all of your social media platforms, posting “filler” content will only hurt you.

You could avoid the temptation to create poor quality ‘filler’ content by planning your content in advance. Think about making a calendar for your social media activity a few weeks in advance so you always know what you will be doing on each platform.


This goes hand in hand with the tip above. Although it is crucial to post good quality content, it is also important to remain consistent. Be honest with yourself and cultivate realistic expectations. If you can only write one high-quality blog post a week, then stick to that. Over time you will get into your stride, and you will be able to produce more content faster without sacrificing quality.

Use multiple platforms

When it comes to social media, it is important to use multiple channels. This will increase your opportunity to reach new audiences and different customer groups you may have. Whichever channels you are posting on, they should be where your potential customers are.

It is also never a good idea to become too dependent on any one platform. If for some reason you lose access to your account, the site goes down or the network becomes “untrendy”, being established on other social networks means that you still be able to talk to customers and potential customers.


The beauty of social media is that it allows you to connect and communicate with your customers directly. Respond to messages and comments promptly and create an open dialog with your followers. Authentic conversations with consumers will boost your credibility as a brand and will help you development positive customer relationships.
To learn more about how effective social media marketing can help you reach your online marketing goals, click here to get started.

Speak with a professional social media marketer today

At this point you might be thinking, sure I do understand what SMM is now but…what do I do now? THAT answer is easy. Drop us a line, or call today and take advantage of the MetroCreate 1-hour free consultation. No strings attached. So, what are you waiting for?

Also, learn more and see our recent SMM case study here »

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