Starting a website, overhauling your regular web presence, or just trying to expand your pool of potential customers? A new website is one of the easiest, most effective ways to give your company a web makeover. While you’re picking out colors, fonts, and features, don’t forget to keep things accessible.
If people can’t find things on your site, can’t read the text, or can’t understand how it works, they will not stick around for very long. It’s important to make your website accessible to every person you want to reach.
We work to design sites that are accessible to all, including people with:
- vision issues, including color blindness or low vision
- hearing difficulties
- mobility issues
- cognitive disabilities
Consider also all the people who do not use the internet regularly. They may not find things as intuitive as people who are online all the time.
Customer: I’m trying to call up the menu, but nothing’s happening.
IT Support: You need to right-click. Did you right-click?
Customer: I’ve written ‘click’ ten times already! Nothing’s happening!
If some of your typical customers have limited computer skills, it’s especially important to remember them in your web design. Make it easy for them to navigate your site, to find answers to questions, and to place their orders.
The internet was founded on principles of sharing and equal rights of access. It takes some thought to ensure that your website is widely accessible, but you will benefit from a wider range of customers or visitors, kudos for your thoughtful design, and peace of mind knowing that your site can be accessed by anyone with an internet connection, using any device they choose.
Here are just a few ways we achieve accessibility through web design.
Contrast and Color
A site needs to be readable. Especially for those with vision issues, this means using high contrast colors and not relying on color alone to indicate information.
We’ll use icons, text, and other visual cues to ensure that your site is understandable for those who have vision problems, including color-blindness.
Images on websites are more than decoration. They convey tone, information, context, and meaning. If someone can’t see an image, they’re missing out on a vital part of your site.
We address this by providing alternative information, such as carefully-crafted, information-rich text descriptions of the photos used in your design.
We also create transcripts of audio files, and we’ll set things up so that people who have difficulty using a mouse will be able to use a keyboard or other device to navigate your site.
We’ll duplicate all the most important information on your site and provide alternative methods of presenting it. By creating multiple paths, your clients can receive the information they want in the manner they choose.
To learn more about how accessible web design can help you reach your business, marketing, or branding goals, click here to learn more about our web design services.