What Are Webmaster Tools? And Why Are They Important?

Webmaster tools are a must for any website owner who is looking to expand his or her reach.

Google Webmaster Tools is the most common, and most widely used, but Bing Webmaster Tools should not be ignored, in conjunction with Google’s offerings. Used effectively, these webmaster tools can give you valuable insight into how your website is doing, and how you can better market your site to reach your desired audience.

Webmaster Tools for Keywords

Both Google and Bing webmaster tools offer insight into what keywords would work well for your search engine optimization (SEO) strategy.

You can determine this information through webmaster tools by delving into what keyword phrases are already bringing people to your site. If you see that a lot of people are arriving due to the same keyword or keyword phrase, you can step up your usage of that keyword within other pages and areas of your site.

Quality Control

With Google webmaster tools, in particular, you can keep an eye on quality guidelines that directly impact your search engine results rankings.

To ensure that your site appears high on the list of search results for your ideal keywords and phrases, your website has to adhere to Google’s quality control guidelines. Webmaster tools show you how your SEO tactics fare against Google’s rules, so you can quickly make any needed changes to avoid penalties.

Look for Errors

Webmaster tools should alert you to any errors or issues with your website. If you see that there are site errors or URL errors in your pages, you should take the necessary steps to solve the problem. This way, you can make sure that your website is fully accessible and able to be crawled by Google.

Bing also offers diagnostic webmaster tools so that you can be sure that your site is being crawled and viewed properly through both of these large search engines.

Site Links

Internal and external links are very important to your SEO strategy. Webmaster tools will allow you to see your network of links. By watching who is linking to your site, you can keep an eye out for spam and keep on top of potential networking opportunities. Links to your site expand your reach across the web, so cultivating partnerships with other website owners is a great way to use your webmaster tools.

Webmaster tools are there to help you provide the best possible experience for your users. If you want to attract traffic, keep it, and convert it, webmaster tools will help.

Click here to get started with webmaster tools and boost your website’s reach and performance.

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