Tips for LinkedIn Advertising
LinkedIn is the world’s leading business-to-business social media platform, which means that it’s a great place to find business customers that are perfect for your brand. Paid advertising or sponsoring via LinkedIn is an effective technique for attracting visitors and potential customers.
Here are some tips to help you make the most of your experience advertising using LinkedIn.
Make your company page the best in can be
To run a sponsorship campaign on LinkedIn, you will need to set up a company page first. Don’t let this put you off. The details required are standard. You will have all of the information required elsewhere. You’ll need to include your company logo, a header photo, company information and a summary of your company and brand.
Since this is where LinkedIn’s members will find out about your company, it pays to make the best first impression, so don’t rush this stage, but get it up and running as soon as possible.
Start building your following
Developing a following on LinkedIn is necessary, because a healthy number of engaged followers adds authority to your brand. When people see that you have a lot of followers, they will be more likely to trust your company.
Building a following on LinkedIn takes time, so start now. You can achieve good results by following other businesses, commenting on other posts, and posting your own valuable, long-form content, as well as shareable content that will help spread your message.
Target your Audience
LinkedIn has targeting features that allow you to target a specific audience and segment content to reach even more specific viewers. Make the most of this, by fully understanding your buyer persona. Now is not the time to try a scattergun approach to marketing. Attract the right people by taking the time to identify your ideal audience.
Identify Content to Sponsor
As with targeting your audience, it’s better to have a narrow focus to find your ideal target market than to try to appeal to the masses. Thinking about your business goals will help you do this. If you want to establish yourself as a thought leader, for example, focusing on long-form content and time-relevant content will be helpful. To raise brand awareness, consider press releases, product updates, visuals and videos.
Measure your Conversions
Use LinkedIn’s insight tab to see metrics associated with your content. One of the great advantages of digital marketing over traditional marketing is the ability to measure its performance. Check your engagement rate, the number of impressions, and new followers to determine the effectiveness of your campaigns. Adjust accordingly.
LinkedIn offers not only a substantial base of potential customers but also resources to help you to reach them more effectively. Follow these tips to maximize LinkedIn’s usefulness to your business and they will help you reach and even exceed your business goals.