Some marketing know-how will help non-profits share important information, reach their audience, and raise money. To make the most of a marketing budget – or to get ahead if your non-profit does not have a marketing budget – SEO packs a punch with relatively little investment.
Part of optimizing your site for SEO means creating content that your ideal audience is searched for. By performing proper keyword research, you can attract the right people for your cause.
With SEO and inbound marketing, you create the content and a targeted audience will find you through search engines such as Google. This can save the organization a lot of time and resources.
Many businesses don’t yet realize the power of SEO or that they may be doing things that are limiting how many consumers see their products and services. For example, creating content on various topics unrelated to your main focus can dilute the pulling power of your content. And if you don’t know what meta tags are or the importance of SEO page titles, you might be doing the online equivalent of opening a store and leaving the shutters down during business hours.
You should use your keywords in your page title, near the start of your page, and, where possible, in sub-headings. If you have chosen the right keywords – or keyphrases – you will probably find that using them is natural and effortless, but it keeps your content focused and helps people to find you.
Use SEO to Help Others Interact With Your Non-Profit
Non-profits typically rely on their ability to spread the word about what they are doing. A website with content that is optimized for search engines will work tirelessly around the clock, seven days a week.
Non-profits should create content that will help their visitors at various stages of the decision-making process. By having pages that answer the questions most-asked by interested parties, you not only create valuable content, but your visitors can educate themselves on your subject before getting in touch, subscribing, or making a donation.
The Subtlety of SEO
Consumers are increasingly fed up with disruptive advertising in the form of advertising banners, pop-ups that refuse to go away, and more. Instead of beating people over the head with messages that are irrelevant to them, SEO content is useful, informative, and targeted.
SEO is a cost-effective way to improve the marketing of your non-profit organization. Improve the number of conversions as well as how well your content matches your visitors and their needs.
Get started to learn more about how SEO can help your non-profit reach the right people more of the time.