If you want to know that your digital marketing is truly working, you need to compare your business with its competitors.
A competitive analysis of your digital marketing shows how you stand up against companies like your own, highlighting what is working well, and what needs to change. By taking a look at the areas of your digital marketing that matter to you and your success, such as your marketing techniques, content topics, and chosen marketing channels, you can see exactly where you sit in the industry — and what new heights you can reach.
Choosing the Metrics for Your Personal Competitive Analysis
When you are completing your own analysis, if you compare every single aspect of your digital marketing to that of a competitor’s, it could take a lot of time, while overloading you with unneeded information.
Instead, choose the most important metrics for your goals.
If you are interested in seeing how your business is growing, for example, consider factors like audience growth, new social media followers, and page hits. If you want to personalize your brand, look at levels of user interaction.
Whatever your goals are for your company, drill down your metrics to suit those aspects of your digital marketing, and you’ll get the information you need without having to dive into every marketing tactic you have ever tried.
Going Beyond the Surface
Of course, there are times when your business would benefit from a comprehensive marketing analysis. If you are consistently seeing failure where you would hope to see success, want to expand your business, or you’re considering a change in direction, it’s time to dig deep.
The best way to do this is by outsourcing to a company experienced in auditing digital marketing plans. They know exactly where to look and what to measure to give you the clearest picture of how you stack up against competitors. It also saves you time and effort, so you do not need to set regular business aside to perform an analysis.
When you consider how helpful a competitive analysis of your digital marketing can be to your overall success, hiring out this process can not only save you money but earn you money. It can be a very worthy investment for your business.
Click here to get started with a competitive analysis of your digital marketing and ensure that your business is heading in the right direction to achieve your goals.