What is an SEO Audit?
To drive more traffic to your website and generate sales leads, you need to have a search engine optimization strategy in place. Search engine optimization helps your brand’s website grow its online presence and increase exposure by ensuring that search engines can crawl your site and that visitors can find you easily on the internet.
Running website SEO audits allows you to check for areas of your website that are boosting your traffic and also for areas that are hindering potential traffic.
How Website SEO Audits Can Help
Running a thorough SEO audit of your website can help you identify problem areas that can be adjusted to optimize your website better. If your website is not properly optimized, you can run the risk of losing your search engine ranking. Since search ranking is such a determining factor in getting visitors to click through to your site, a loss of ranking will inevitably mean that your conversion rates will start to suffer too.
It’s highly recommended to run an SEO audit at least twice a year because search engines’ algorithms and the way SEO works are being regularly updated.
If you aren’t particularly savvy on how to properly optimize your website, consider hiring an experienced professional to handle the job – you’ll end up saving a lot of time in the long run.
Things to Check For
One of the main reasons you need someone with SEO experience to run your audit is because there are so many factors to take into consideration when optimizing a website.
For example, making sure you have different titles with unique and original content on each page is important because duplicated content is less likely to be picked up by search engines.
Having broken links that lead to blank pages and images that are not tagged correctly can also hurt your ranking. These are some of the things that an audit can catch, and they can then be fixed pretty quickly.
These are a few examples of common problems that many brands don’t even consider, but being aware of these issues and fixing them will make all the difference in the world when competing with an array of businesses all vying for attention.
To learn more about how fast and efficient SEO audits can help you reach your website traffic goals, click here and get started.