What is Local SEO?
SEO or search engine optimization for business is about getting your site in front of people looking for your products and services. SEO techniques can make your pages rank well with Google and other search engines.
Local SEO, therefore, targets local visitors. People can find local businesses via Google, but also via dedicated business directories such as Yelp. Many people are searching for information – such as hours of business, contact details, street addresses, and ratings – on local businesses, such as plumbers, osteopaths, hairdressers, IT consultants, florists, and many more.
Why is Local Search Important?
The number of local searches is increasing. With the increasing use of mobile devices, more and more people are performing local searches for the things they need. Modern consumers want information on the go. Convenience is important to them.
Local search marketing is timely
Many potential customers perform local searches at the moment that they need them. Since these people have the desire for your products and services when they are searching, it is the optimum time for getting your brand in front of them.
High conversion levels
When someone is searching for a business locally, the time for speculation has often passed. According to industry estimates, most people who perform a local search will contact or visit the business in the near future. They are very often just minutes away from becoming a paying customer.
Local SEO is efficient and cost-effective
Because Local SEO is targeted, customers who are interested in your business can find it easily compared to other media. There is no associated waste as there is with printing adverts in local papers (which fewer people are reading), or delivering flyers, which has its own cost to the environment.
When making purchasing decisions, potential customers are influenced by their peers and by previous customers or clients. Google and local business directories present your stellar reviews to the public, which encourage more people to give your business a try.
Poor reviews or negative criticisms give businesses an opportunity to score points by making amends in public. Responses from a business can demonstrate professionalism and show how much it cares about customers’ experiences.
You can be ahead of the curve
Although customers are increasingly using local search, businesses have yet to catch up. By claiming your Google Places local listing and optimizing your site for local searches, you can get ahead of the competition. To learn more about how you can use local SEO to boost your business, click here to get started.