Google’s algorithms are computer programs that make Google’s search happen. There are about 200 of these computer programs and they all work to make Google the most useful search engine on the web. They index the billions of web pages and create a useful index, like an index in the world’s largest book.
The algorithms or computer programs also make this index usable by interpreting what people are searching for. If someone searches for ‘cats’, for example, Google doesn’t simply provide the webpage that features the word ‘cats’ most often. You could say some of its algorithms work out what most people who search for the word ‘cats’ really want, such as breed information, information about the musical, and, of course, cute and crazy photos.
Arguably, the most important thing that Google’s algorithms do is determine which pages appear highest in the search engine results pages. Most people check out the first few links when they get their search results, so competition for these top spots is fierce.
Knowing what Google’s algorithms are looking for can help you get focused with your content creation and website design.
How Do Google’s Algorithms Judge a Website?
Google wants to give its users the results that are the most useful. Google’s algorithms, therefore, look at a number of factors to determine which sites will be most useful to its users.
How high a page ranks with Google is partly determined by how many other pages link to it. When lots of people are linking to a page, that suggests that the page contains desirable and valuable content.
Note, however, that it can be better to have one link from a single heavy-hitting website than many links from low quality sites. Creating 10 blank websites and linking them all to your main site, therefore, isn’t going to improve your ranking with Google.
How long your website has been in existence lends it weight. The age of your inbound and outbound links also plays a part.
Google looks in certain places to determine what your site is about and how it is for. Your top keywords should ideally be in your page title or headline. Your sub-headings are a good place to put keywords too.
It’s important to use keywords as naturally as possible though. Google’s algorithms are regularly updated to identify – and penalize – websites with inauthentic, poor quality content or spam content.
Writing natural, useful content will help you do well in terms of Google search rankings. A few techniques will give you a boost. Essentially, however, create usable, shareable content and Google will be your best friend.
Get started to learn more about how you can get cozy with Google’s algorithms.