How to Get and Use Testimonials, Referrals and Reviews

Testimonials, referrals, and reviews are not only important for marketing your business; they can be critical. Customers do business with people that they like and trust. One of the best ways of getting potential customers to trust you and your brand is through testimonials, referrals, and reviews.

More and more people are using reviews to help them make purchasing decisions. Whether it appears on Yell, TripAdvisor, Amazon, your own website, or elsewhere, public opinion might be all that differentiates your products or services from the crowd.

How do you get testimonials, referrals, and reviews? Ask.

Customers who like what you are doing generally like to be asked to comment. Whether in person, on the phone, or online, being asked for testimonials, referrals, and reviews makes customers feel valued.



A testimonial is positive feedback that you can use to market your business. If someone praises your business orally, ask them if you could have it in writing! You may receive testimonials by email. You could also collect them via a form on your website, or by asking subscribers to your mailing list.

Use testimonials in your promotional material, including your website, particularly where you want to increase the perceived trust and authority of your brand.



A referral occurs when someone sends a customer your way. Given the idea, customers who like what you do will be happy to recommend your business to others.

You can reward your customers for doing this by offering an affiliate fee, a percentage, a free product or service, or a thank you card. However you do it, show that you value your customer and the referrals they provide.



Reviews are so important that many businesses (unscrupulously) pay for positive ones. Checking out review sites to see the reviews your business is receiving is an effective way to learn what you are doing right and what can be improved.

Demonstrate your professionalism when replying to bad reviews. Try to make amends and win them over while standing by your brand. Don’t enter into arguments as these will erode your authority and professionalism. Thank people graciously for their positive reviews.

If you believe that your business has something to offer people, don’t be shy about promoting it. That means asking for testimonials, referrals, and reviews. Often.

Sometimes people need a push, but you might be surprised by the positive response you receive.

To learn more about how you can get more testimonials, referrals, and reviews, and how to use them effectively, get in touch with us and we’ll help you to boost your business.

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