A video header or cover video is a video version of your cover photo on Facebook. Creating one is a great way to draw attention to your brand and delight your audience.
Why Use a Video Header?
Happy with your static cover photo? It might be just right for your audience. However, according to Wordstream:
- YouTube has more than one billion users, which means that nearly one in three internet users uses YouTube.
- As much as 45% of people watch over an hour of videos on Facebook or YouTube per week
- You can increase conversions by more than 80% by using video on a landing page
Using video is one of the hottest ways to increase traffic, conversions, SERP ranking, and engagement. Facebook knows that. If Facebook gives you an opportunity to use video to engage your audience, we recommend you run with it.
How Do Video Headers Work?
A video header works like a cover photo, but in a more exciting way. It tells visitors about your brand or your story. It can highlight your best selling product, or explain your business values. They can provide rich interaction and they set the tone for the rest of the page.
Technically, your video header needs to be at least 820 x 312 pixels. And it can be anything from 20 seconds to a minute and a half in length. You can loop it as you see fit, so a 6-second video, for example, can be set to loop several times.
Videos start automatically when someone visits your page. They default to the mute setting, which users can toggle manually.
MetroCreate Can Boost Your Engagement With Facebook Video Headers
Most of the early problems using video headers have been ironed out, but it’s still early days for cover videos. There are various pitfalls and bugs to watch out for. Getting your cover video working is not always as simple as uploading your cover photo has become.
Aside from the technical aspects, there is the question of what video will lead to more engagement from your audience.
At MetroCreate, we can make sure that your video is the right length, quality, dimensions, and style to work as a Facebook video header. Not only can we create a stunning, representative video for your Facebook page, but we can ensure that it is correctly uploaded too.
Get started now to create and optimize your Facebook video header, a worthwhile marketing tool that will help keep your business moving in the right direction.