Create ROI with PPC Marketing
PPC (pay-per-click) marketing is an inbound marketing strategy. Many businesses use it to put their products or services in front of their target audience. With PPC marketing, advertisers bid on specific keywords and phrases so that when a customer searches through search engines, ads that are relevant to them will show up.
Being targeted, these ads increase the number of relevant visitors to your site. Essentially, PPC is a way to buy visitors and increase your website traffic rather than relying on organic traffic. It can be an extremely effective way to push your brand and improve your sales.
Creating PPC ads is not as easy as inputting keywords that relate to your business and hoping for the best. PPC ads take careful planning and skillful execution.
Here are some helpful tips to ensure you create successful PPC ads. Follow these guidelines to get the highest return on investment.
Choose Keywords Carefully
Many business owners don’t realize the importance of choosing keywords meticulously. It is crucial. Especially for small to medium size business owners.
Be as specific as possible when choosing keywords and phrases. It is almost impossible to compete with big industry players that might use more general keywords.
By selecting niche keywords and less common phrases for your ads, you can reduce the amount of competition you face. You’ll also get more targeted traffic. More targeted traffic means more conversions.
Make Sure Links Work
Not much will ruin your chances of making a sale faster than having broken links. Links that lead to incorrect pages are not much better! Many businesses make this mistake.
Make sure that whatever link you include in your PPC ad directs visitors to the appropriate page. Most visitors will decide within 10 seconds if they want to continue looking at your website or not. Ensure that your landing page captures their attention.
Run Regular Analysis
As with any other marketing effort, you need to check what’s working and what’s not. Do this regularly.
Make sure you have analytics in place to monitor and track the success of your campaigns. Which of your keywords brings the most visitors to your website? Which products or services receive the most hits?
To learn more about how MetroCreate can help you reach your PPC advertisements and marketing goals, please visit our SEM Studio.