Branding creates the image of your business in the minds of your customers. It is the heart and soul of your business. It’s more than just a logo. Done well, branding creates a unified identity, through the tone of marketing content, the style of photography, colors, fonts and other visuals. All of these things must be in sync and remain consistent to brand your product or service successfully.
Your branding is the first thing a customer will see when they are introduced to your product or service. It will also stay with them. Having a consistent brand identity is crucial to long-term success. Your image will help build a loyal customer base that will continue doing business with you even as your brand evolves.
It is normal for branding to evolve, but it is important to start with consistent branding to build your reputation. Spend some money on your image! Remember that your branding will be present in everything you do. If your email marketing is different from the way you brand your social media content, potential customers will feel the disconnect. They might question what your business is all about.
Establish branding guidelines and distribute them to all employees across all departments. When all content creators know the branding of your business, it creates unified communication that your customers will appreciate, even if they don’t realize it on a conscious level.
Create a Professional Look
Inconsistent branding across marketing content makes businesses look sloppy. It’s as if they haven’t thought ahead about who they are and what they represent.
Using color schemes and agreed on fonts, formats and visuals will make your business look polished and professional. When your marketing is kept up to the same standards across all channels, you can deliver messages faster and more efficiently to your customers.
Generate Customer Loyalty
Having consistent branding tells your customers that they can count on you. They’ll know you by your branding, and they’ll know what to expect.
Customer loyalty is more likely when they have signs that they can depend on you to deliver the products and services they want. McDonald’s branding, for example, is not only instantly recognizable, but an implicit promise that customers can expect the same quality service and food no matter where they are in the world.
To learn more about how consistent brand identity can help you improve your business goals, click here to get in touch with us.