Resort Marketing

If you are doing resort marketing, your advertising and marketing strategy need to be flexible and constantly evolving. An effective strategy will mean you get healthy demand throughout the year, not just in the boom months. When things are slow, use this time to strategize for the future. Rather than trying to get your numbers […]

consistent brand identity

Create a Consistent Brand Identity

Branding creates the image of your business in the minds of your customers. It is the heart and soul of your business. It’s more than just a logo. Done well, branding creates a unified identity, through the tone of marketing content, the style of photography, colors, fonts and other visuals. All of these things must be in […]

Is Your Logo Consistent with Your Branding?

Is Your Logo Consistent with Your Branding?

Is Your Logo Consistent with Your Branding? Your branding and logo go hand-in-hand. Each needs to be consistent with the other. Your logo essentially acts as the face of your company. It’s the first impression you will give potential customers when they are introduced to your business. Branding is what gives your business personality and […]