What to look for in an SEO company

Ranking higher in Google is a top priority for most small-to-medium-sized businesses. They know they need to get as far up the Search Engine Result Pages (SERPs) as possible, but they don’t always know how. Outsourcing to an expert SEO agency or contractor makes sense. With so many companies claiming to have the answer to […]

What is Contact Marketing?

Contact Marketing is a phrase coined by famed cartoonist Stu Heinicke in his book “How to Get a Meeting with Anyone,” released in April 2016. The premise is that companies and individuals have the opportunity to boost sales by targeting individual contacts, and creating marketing campaigns directed solely at them. In his book, Stu Heinicke […]

On The Ground Marketing: Why Face-to-Face Networking is Still Important for Business Growth

As any good marketing consultant will tell you, it’s important to spend time networking online. There is a rich pool of potential prospects on networking sites such as Facebook, LinkedIn, About.me and beBee. You can connect with new business partners from all over the world. However, a good marketing consultant will also tell you to […]

SEO for Non-Profits

Some marketing know-how will help non-profits share important information, reach their audience, and raise money. To make the most of a marketing budget – or to get ahead if your non-profit does not have a marketing budget – SEO packs a punch with relatively little investment.   Keyword Research Part of optimizing your site for […]

SEO for E-Commerce Websites

SEO creates more than virtual signposts pointing to your ecommerce website. It ensures that your website is organized in a way that is helpful to both users and search engines. And it helps connect your business to people looking for your products and services. If you are familiar with SEO and metatags, the concept of […]