Why Your Website Needs to Have a Security Certificate

Google Search Listings Will Warn Users If Your Site is Unsecured Google has been gradually increasing its crackdown on unsecured sites. If your site collects passwords or credit card information and remains HTTP, you may already have seen the warnings that appear to visitors, telling them that the site is not secure. From 18 October […]

What are Social Insights?

If you have a web presence, you should have a social media presence, too. The need to track metrics extends to your social media accounts! Social media analytics, or social insights, let you know more about your social media followers so that you can tailor your marketing for success. Some Examples of Social Insights Most […]

What is Conversion Tracking and Why it is Important

Conversions are the backbone of turning website page views into success, whether you are counting success as sales or business leads, or even positive interactions such as a social media ‘likes.’ If you are not tracking your conversions, you are missing out on valuable data that can help inform your marketing decisions and make your […]

What is SEO Conversion?

What is SEO Conversion? (And Why You Should Never Hire an SEO Pro That Doesn’t Have An SEO Conversion Plan) An SEO professional will have the expertise to improve your placement on search engine results pages over time. With some patience, you might see some impressive results. Your traffic can increase massively. When most business […]

Tips for Measuring ROI with Print Advertising

Despite what you may have heard from digital advertisers, print advertising is not dead. Just look around and you’ll see that traditional forms of advertising have not disappeared. Print advertising can be a valuable part of a wider marketing campaign that also includes digital advertising. One of the problems with print advertising is that marketers […]