Google Adwords might seem like the perfect way to get your product or service in front of the people who matter to your business. The success of your campaign, however, depends on various factors.
Here are 10 things to do if you want to succeed with Google Adwords.
This is an apt one to start with. Google’s Adwords Keyword Suggestion Tool will help you work out the competitiveness of your keywords and your chances of success. Target keywords that have high search volumes, are affordable, and that suggest a searcher’s intent to buy.
Use Negative Keywords
These keywords let you exclude search terms from your campaigns. This means that your ads are better targeted, increasing your ROI.
You don’t have to do everything from scratch. Part of your research should involve looking at your competitors, their keywords, and their strategy. You can get an insight into what your competitors are doing by using a tool such as SpyFu.
Know Your USP
That said, you don’t want to be a carbon copy of another business. Know your unique selling point.
Google Adwords can be a great tool for making money, but if you use it unwisely, it can be costly. Set a budget and a maximum cost-per-click that makes your campaign affordable.
Go All Out With Your Offer
Make your efforts count by offering something amazing. If you held back during the budget stage, this is time to go all out and create a deal so good that people can’t help clicking your ad.
Include a Call to Action
You may laugh at this one, but many marketers forget to do this. Make sure that your ad tells the viewer what action you want them to take.
Make Sure Your Ad is Targeted
The job of your ad is not to increase traffic. Its job is to increase relevant traffic, which is made up of people who are most likely to be interested in your product or service.
Direct Your Ad to a Specific Landing Page
You’ve got a potential customer’s attention! Don’t lose it by dumping them on your homepage!
If you’re advertising baseball caps, for example, make sure the link takes them directly to the baseball cap page.
Your campaign research is not over once you activate it. You need to monitor it closely and tweak it as necessary. To maximize your ROI, track your conversions and analyze which keywords are performing best.
AdWords is a powerful tool for sharing your message with your ideal audience. Get started to learn how we can help you optimize your website and your Google AdWords campaigns.